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Channel: Small Business Mavericks» e-mail marketing
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Blitz Your Social Media Sites To End The Holiday Season

Although the holidays are fast approaching, now is the best time to pull last minute customers in the door. Even if it’s after Christmas sales, small business owners will want to pull out all the...

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New Year, New Look For Your Small Business

The year 2012  is going to be a good year! A positive outlook goes a long way in making your small business grow. The coming year will be new; it’s time for a new look and a new way of doing things....

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Ramp Up Your Mailing Lists

For small businesses, making more sales is what keeps your doors open. We have talked about a lot of ways to boost your business and get your name out there. It’s been mentioned a couple of times, but...

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Why E-mail Subject Lines Are Easy To Write

Writing e-mail subject lines is a lot like writing headlines for newspapers and titles for web pages. The idea is to get your readers’ attention and lead them to read your e-mail. But how do you do...

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Make E-mail More Effective With Social Media

E-mail marketing is still one of the most effective marketing strategies online. It is even more effective if you marry your e-mail marketing with your social media marketing and drive new traffic to...

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6 Ways To Use Personas In Marketing

Online marketing can be made more effective if you use a persona. A persona is the voice that is unique to you or a character you create for marketing purposes. One of the most original and most well...

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3 Ways To Integrate E-mail With Social Media

More and more, online marketers are integrating social media with e-mail marketing, but the integration may not necessarily be what you think. There’s more than one way to make it happen. Here are...

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3 Off Line Ways To Building Your E-mail List

Building an e-mail list is one of the most challenging tasks for businesses as they make their first attempt at marketing online. But it can be done. And it can be done using off line, or traditional,...

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What To Test In Your E-mail Marketing

E-mail marketing is still one of the most effective forms of e-mail marketing available. But you have to constantly test and measure the results you get from your efforts. What exactly should you be...

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Growing Your List With Smartphones

Smartphones have changed mobile marketing for the better. Well, they’ve changed marketing period. For the better. Constant Contact has two free apps to help you grow your list to smartphone users....

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Are You Actively Growing Your E-mail List?

I’m not sure whether to be encouraged that 57% of small businesses are actively growing their e-mail list or be disappointed that only 57% are doing so. Either way, I think the following insight by...

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98% Of SBMs Use E-mail Marketing

Five years ago, 64% of small business owners were using e-mail for marketing, according to a survey conducted by Constant Contact. Today, that number is 98%. The survey revealed some other interesting...

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Why Cleaning Your E-mail List Is Essential

On July 15, 2013, Yahoo! is closing inactive e-mail accounts and opening them up to the public. That could spell trouble for you. It would be bad enough if they were closing accounts, but they are...

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5 Ways To Improve Mobile Responsiveness

There’s no doubt about it, the world is increasingly more mobile. When you consider that more than half of all cell phone users are using smartphones and that more than 90% of American adults have...

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Your Three-Step Lead Generation System

E-mail marketing is still as effective today as it ever was. But you’ve got to generate leads. To generate leads you have to build trust. Here’s your three-step plan for generating trust and building...

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Don’t Make These E-mail Marketing Mistakes

E-mail marketing is one of the most powerful ways to market any business. If you look, you’ll probably find that many of your best customers come to you through your e-mail marketing efforts. One...

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Killing The E-mail Marketing Myths

There are a lot of myths surrounding Internet marketing in general, but there are plenty surrounding e-mail marketing in particular. In fact, Marketing Pilgrim mentions 7 e-mail marketing myths to...

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E-mail Marketing Still Effective For Businesses

Businesses that establish a sales funnel swear by e-mail marketing. You should too. Plain and simple, if you capture e-mail addresses of your website visitors and clientele, you are more likely to see...

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3 Ways To Make Your E-mails More Powerful

E-mail marketing is still one of the most powerful marketing channels online. Even when you count the rising tide of social media, it can’t compare to e-mail. One of the reasons e-mail marketing is so...

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Inbound Marketers: Follow The Trends Or Create The Trends?

Moz has a dynamo of a post on inbound marketing trends for 2014. It’s an interesting read, but it causes me to stop and ask: Should inbound marketers follow the trends or create the trends? The...

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